Sculpd Home

Sculpd Home Collection retail labels for Selfridges in London. The brief was to design new labels for a set of 10 products in the Sculpd Home range.

The labels needed to be bold and noticeable on the shop floor while still containing all the necessary information on the front and the back of the card in order to communicate to the customer what it was that they were getting inside the package clearly and visually.

In the end, the labels were really successful and helped transform this product from an underselling online-only kit to an in-store best seller.

— Packaging Design, Illustration

︎︎︎

Goda Martin (She/Her) is an independent designer based in London specialising in branding and art direction. Coming from a background of fashion photography and social media strategy, nowadays her practice sits in the liminal space between different disciplines.

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